PRESIDENT and CEO
Mr. Jim Bailey, MEP, President and CEO, SenseMakers LLC is a homeland security professional with two decades of disaster preparedness consulting experience. Mr. Bailey has an extensive background in preparedness planning, training, and exercises (PTE) for public and private agencies at the federal, state, and local levels. He is a seasoned emergency management practitioner and program manager that has overseen multi-million-dollar PTE programs since 2002.
Mr. Bailey has served as project manager for a variety of planning projects. His experience includes the development of emergency operations plans, hazard specific annexes, points of dispensing, points of distribution, tactical interoperable communications, continuity of operations, debris management, mass transportation, and evacuation plans. Mr. Bailey successfully served as the project manager for the City of Oakland under the Regional Catastrophic Planning Grant program. Moreover, he served as the project manager for the largest continuity of operations planning project in the state of California where he and his staff developed continuity plans for 34 cities and their respective city departments which averaged 10 departments per city.
Mr. Bailey is an experienced preparedness trainer specializing in communications and information management within the emergency operations center (EOC) environment. He has co-developed three U.S. Department of Homeland Security-approved courses focused on the EOC planning process and intelligence, operations, and situational awareness. Moreover, he has co-authored articles on improving EOC situational awareness and the common operating picture, which have been published in emergency management trade journals.
Mr. Bailey received his Master Exercise Practitioner (MEP) certification in 2013, and his professional background includes extensive training in the U.S. Department of Homeland Security’s, Homeland Security Exercise and Evaluation Program (HSEEP) and the FEMA National Exercise Division (NED). Mr. Bailey is an accomplished discussion-based exercise facilitator having served as lead facilitator for the National Passenger Railroad Corporation (Amtrak) 2013 – 2014 Security Exercise Program and the 2015 Amtrak Continuity of Operations and Emergency Action Plan Security Exercise Program. He is intimately familiar with all facets of discussion and operations-based exercise design and has provided exercise support to over 300 exercises conducted across the U.S. —since 2002. His work in San Diego County, CA resulted in the county’s exercise program selected as “2005 Best in Category” by the National Association of Counties.