Sensemakers President and CEO

Mr. Jim Bailey brings two decades of expertise in preparedness planning, training, and exercises (PTE) for public and private agencies at the Federal, State, and local levels. A seasoned emergency management practitioner and program manager, he has overseen multi-million-dollar PTE programs and more than 300 exercises since 2002.

Mr. Bailey has served as project manager for the development of emergency operations plans, hazard specific annexes, points of dispensing, points of distribution, tactical interoperable communications, continuity of operations, debris management, mass transportation and evacuation plans. He successfully served as the project manager for the City of Oakland under the Regional Catastrophic Planning Grant program, and as the project manager for the largest continuity of operations planning project in the California where he and his staff developed continuity plans for 34 cities and their respective city departments.

Specializing in communications and information management in the emergency operations center (EOC) environment, Mr. Bailey has co-developed three U.S. Department of Homeland Security-approved courses focused on the EOC planning process, planning and intelligence, operations, and situational awareness.

Mr. Bailey received his Master Exercise Practitioner (MEP) certification in 2013, and has extensive training in the U.S. Department of Homeland Security’s Homeland Security Exercise and Evaluation Program (HSEEP) and the FEMA National Exercise Division (NED). He served as lead facilitator for the National Passenger Railroad Corporation (Amtrak) 2013 – 2014 Security Exercise Program and the 2015 Amtrak Continuity of Operations and Emergency Action Plan Security Exercise Program. His work in San Diego County, CA resulted in the County’s exercise program selection as “2005 Best in Category” by the National Association of Counties.

Mr. Bailey served as a Major in the Marine Corps for 20 years. He holds a BSBA in Business Administration from The Citadel Military College.

SenseMakers Cofounder & Managing Partner

Mr. Christopher Bausch, a retired Marine Intelligence Officer, is a leading contributor to the evolution of domestic counterterrorism intelligence operations.

Mr. Bausch has been working with state and local public safety and law enforcement agencies as a terrorism prevention training and exercise consultant for 19 years. In that capacity, he participated in early efforts to develop and document domestic intelligence fusion center concepts, such as Intelligence Preparations for Operations (IPO) and Terrorism Liaison Officer (TLO) programs.

In 2007, Mr. Bausch deployed to Iraq as a Senior Civilian Counterterrorism Advisor to the Iraq Ministry of Interior. He was directly responsible for coordinating the establishment and advising the leadership of a national Iraqi counterterrorism directorate.

On his return home in 2008, Mr. Bausch resumed training and exercise consulting with federal, state, and local government agencies. His signature exercise programs include “Chalk-Talk” and “Sync-Matrix” workshops, designed to assist participants in synchronizing complex, multi-agency, multi-jurisdictional response operations over a threat situation’s lifecycle, e.g., Mass Casualty, HAZMAT, Maritime Disaster, and Mass Prophylaxis.

Mr. Bausch holds an MS in Knowledge Management from National University and a BS in International Terrorism Studies from The Citadel.

Who We Are

PRESIDENT and CEO

Jim Bailey

Mr. Jim Bailey, MEP, President and CEO, SenseMakers LLC is a homeland security professional with two decades of disaster preparedness consulting experience. Mr. Bailey has an extensive background in preparedness planning, training, and exercises (PTE) for public and private agencies at the federal, state, and local levels. He is a seasoned emergency management practitioner and program manager that has overseen multi-million-dollar PTE programs since 2002.

Mr. Bailey has served as project manager for a variety of planning projects. His experience includes the development of emergency operations plans, hazard specific annexes, points of dispensing, points of distribution, tactical interoperable communications, continuity of operations, debris management, mass transportation, and evacuation plans. Mr. Bailey successfully served as the project manager for the City of Oakland under the Regional Catastrophic Planning Grant program. Moreover, he served as the project manager for the largest continuity of operations planning project in the state of California where he and his staff developed continuity plans for 34 cities and their respective city departments which averaged 10 departments per city.  

Mr. Bailey is an experienced preparedness trainer specializing in communications and information management within the emergency operations center (EOC) environment. He has co-developed three U.S. Department of Homeland Security-approved courses focused on the EOC planning process and intelligence, operations, and situational awareness. Moreover, he has co-authored articles on improving EOC situational awareness and the common operating picture, which have been published in emergency management trade journals.

Mr. Bailey received his Master Exercise Practitioner (MEP) certification in 2013, and his professional background includes extensive training in the U.S. Department of Homeland Security’s, Homeland Security Exercise and Evaluation Program (HSEEP) and the FEMA National Exercise Division (NED). Mr. Bailey is an accomplished discussion-based exercise facilitator having served as lead facilitator for the National Passenger Railroad Corporation (Amtrak) 2013 – 2014 Security Exercise Program and the 2015 Amtrak Continuity of Operations and Emergency Action Plan Security Exercise Program. He is intimately familiar with all facets of discussion and operations-based exercise design and has provided exercise support to over 300 exercises conducted across the U.S. —since 2002. His work in San Diego County, CA resulted in the county’s exercise program selected as “2005 Best in Category” by the National Association of Counties.

Managing partner

Christopher Bausch

Mr. Christopher Bausch offers a breadth of subject matter expertise and leadership in tactical intelligence tradecraft, counterterrorism, and counterinsurgency resulting from a 40-year professional career.

Mr. Bausch is the co-founder and managing partner of SenseMakers LLC. A retired Marine Intelligence Officer, Mr. Bausch has become a leading contributor to the evolution of domestic counterterrorism intelligence operations.

Mr. Bausch has been working with state and local public safety and law enforcement agencies as a terrorism prevention training and exercise consultant for 19 years. In that capacity, he participated in early efforts to develop and document domestic intelligence fusion center concepts, such as Intelligence Preparations for Operations (IPO) and Terrorism Liaison Officer (TLO) programs.

In 2007, Mr. Bausch deployed to Iraq as a Senior Civilian Counterterrorism Advisor to the Iraq Ministry of Interior (MOI). He was directly responsible for coordinating the establishment of a national (Iraqi) counterterrorism directorate and advising its leadership on the conduct of operations. The Iraqi CT Directorate initiated operations in March 2008 and made an immediate impact on the counterterrorism fight by successfully infiltrating and defeating terrorists and insurgent groups in Sadr City (Baghdad), Basra, Mosul, and Diyala provinces.

Mr. Bausch returned home in 2008 and resumed training and exercise consulting with federal, state, and local government agencies. As an exercise planner, Mr. Bausch’s signature exercise programs include “Chalk-Talk” and “Sync-Matrix” workshops, designed to assist participants in “synchronizing” complex, multi-agency, multi-jurisdictional response operations over a threat situation’s lifecycle, e.g., Mass Casualty, HAZMAT, Maritime Disaster, and Mass Prophylaxis.

Mr. Bausch holds an MS in Knowledge Management and a BS in International Terrorism Studies. His specialized training includes: Operations Center Process Improvement, Fusion Center CONOPs and Domestic Counterterrorism Operations, EOC Situational Awareness and Common Operating Picture, EOC Coordination and Action Planning.